Oracle Fusion Financials Certification

1. Use a Reputable Email Service Provider (ESP): Choose an ESP with a good reputation for email deliverability. Popular options include MailChimp, SendGrid, and Constant Contact.

2. Authenticate Your Domain: Implement SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication for your domain. This helps email servers verify the authenticity of your emails.

3. Maintain a Clean Email List: Regularly clean your email list to remove invalid or inactive email addresses. High bounce rates can negatively impact your sender reputation.

4. Use Double Opt-In: Encourage subscribers to confirm their email addresses through a double opt-in process. This helps ensure that recipients actually want to receive your emails.

5. Segment Your Email List: Divide your email list into segments based on recipient interests or preferences. This allows you to send more targeted and relevant content.

6. Monitor Engagement: Keep an eye on email engagement metrics such as open rates and click-through rates. Low engagement can signal spammy content.

7. Provide an Unsubscribe Option: Always include a clear and easy way for recipients to unsubscribe from your emails. This is a legal requirement in many countries.

8. Avoid Spammy Content: Craft your email content carefully. Avoid excessive use of capital letters, excessive exclamation marks, and misleading subject lines.

9. Use a Dedicated IP Address: Consider using a dedicated IP address for sending bulk emails. This can help maintain your sender reputation.

10. Set Up Feedback Loops: Some ESPs offer feedback loops that notify you when recipients mark your emails as spam. Use this information to clean your list and improve your email content.

11. Test Email Deliverability: Before sending emails in bulk, conduct testing using tools like GlockApps or Mail Tester to check how your emails are likely to be treated by spam filters.

12. Monitor Blacklists: Regularly check if your domain or IP address has been blacklisted by email providers. If so, take steps to resolve the issues causing blacklisting.