“360 SMS” refers to a Salesforce application that provides capabilities for sending and receiving SMS (text messages) directly within the Salesforce platform. This integration allows businesses to communicate with their customers and contacts using SMS as a part of their CRM (Customer Relationship Management) strategy. As of my last knowledge update in September 2021, 360 SMS is used to enhance communication, engagement, and customer service by leveraging text messaging capabilities within Salesforce.

Key features and benefits of the 360 SMS application include:

1. Text Message Automation: 360 SMS allows you to automate SMS communication based on triggers, such as lead status changes, case updates, or other events in Salesforce.

2. Two-Way Communication: With 360 SMS, you can receive incoming SMS messages from customers and contacts directly within Salesforce, enabling two-way communication.

3. Personalization: You can personalize SMS messages using merge fields to include recipient-specific information, enhancing the relevance of your messages.

4. Templates: Create reusable SMS templates to save time and ensure consistent messaging.

5. Reporting and Analytics: The application often provides reporting and analytics capabilities to track SMS interactions and effectiveness.

6. Compliance: Depending on the region and industry, the application might offer features to help you comply with SMS regulations, such as opt-in/opt-out management.

7. Integration: 360 SMS typically integrates seamlessly with Salesforce, allowing you to send and receive SMS messages directly from standard objects like leads, contacts, accounts, and more.

8. Marketing and Engagement: SMS can be used as part of your marketing campaigns and engagement strategies, reaching customers on a communication channel they often prefer.

Please note that the features and capabilities of 360 SMS might have evolved or changed since my last update. If you’re interested in using 360 SMS or any other SMS integration within Salesforce, I recommend visiting the Salesforce AppExchange or the official website of the solution provider for the latest information, pricing, and features. Always ensure that the solution aligns with your business needs and goals before making a decision.