Databricks Power BI

Use a reputable email service: Make sure you’re using a reliable and reputable email service provider to send your bulk emails. Popular options include Gmail, Outlook, and dedicated email marketing platforms like Mailchimp.

Authenticate your domain: Configure your domain’s DNS settings to use SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication. This helps email receivers verify the authenticity of your emails.

Manage your email list: Keep your email list clean by removing invalid or outdated email addresses. Sending emails to a high percentage of invalid addresses can trigger spam filters.

Avoid spammy content: Craft your email content carefully to avoid common spam triggers. Avoid using excessive capital letters, multiple exclamation marks, and misleading subject lines.

Monitor email engagement: Pay attention to email engagement metrics such as open rates and click-through rates. If your emails consistently have low engagement, they may be flagged as spam.

Use dedicated IP addresses: If you’re sending a large volume of emails, consider using dedicated IP addresses for your email campaigns. This can help maintain a positive sender reputation.

Segment your email list: Divide your email list into segments based on recipient preferences and engagement. Sending relevant content to specific segments can improve engagement and reduce spam reports.

Provide an unsubscribe option: Include a clear and easy-to-find unsubscribe link in your emails. This helps recipients opt out if they no longer want to receive your emails, reducing the likelihood of spam reports.

Test your emails: Before sending emails in bulk, run tests to check how they appear in various email clients and spam filters. This can help you identify and fix any potential issues.