Here are some of the key offerings and tools that are part of Google’s marketing ecosystem:

1. Google Ads:

   • Google Ads is a comprehensive advertising platform that allows businesses to create and manage online advertising campaigns. It includes search ads, display ads, video ads, and app ads. Advertisers can target specific keywords, demographics, and geographic locations.

2. Google Analytics:

   • Google Analytics is a web analytics service that provides insights into website and app traffic, user behavior, and conversion tracking. It helps businesses measure the impact of their online marketing efforts.

3. Google Marketing Platform:

   • Google Marketing Platform includes several advertising and analytics tools, including Display & Video 360 (formerly DoubleClick Bid Manager) for programmatic advertising and Analytics 360 (formerly Google Analytics Premium) for advanced analytics.

4. Google Search Console:

   • Google Search Console is a tool that helps website owners monitor and optimize their site’s presence in Google Search results. It provides information about search performance, indexing issues, and more.

5. Google Tag Manager:

   • Google Tag Manager is a tag management system that allows marketers to easily add and update website tags (tracking codes) without needing to modify the website’s code directly.

6. Google Optimize:

   • Google Optimize is a website optimization tool that enables businesses to conduct A/B tests and multivariate tests to improve website performance and user experience.

7. Google My Business:

   • Google My Business allows businesses to manage their online presence on Google Search and Maps. It provides a way to update business information, respond to reviews, and post updates.

8. Google Data Studio:

   • Google Data Studio is a data visualization tool that enables users to create interactive reports and dashboards using data from various sources, including Google Analytics and Google Ads.

9. YouTube Advertising:

   • Businesses can advertise on YouTube using various ad formats, including TrueView ads, bumper ads, and more. YouTube is a part of Google’s advertising ecosystem.

10. Google Merchant Center:

    • Google Merchant Center is a platform for e-commerce businesses to upload and manage product data, which can be used in Google Shopping ads and other Google services.