Oracle Fusion HCM HR Help Desk

Use a Reputable Email Service: Consider using a reputable email service provider (ESP) that specializes in sending bulk emails. ESPs like SendGrid, Mailchimp, or Constant Contact have built-in features to help avoid emails going to spam.

Authenticate Your Emails: Implement SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication for your domain. This helps verify that your emails are legitimate and not spoofed.

Clean Your Email List: Make sure your email list is up to date and includes only recipients who have opted in to receive emails from you. Sending to inactive or invalid email addresses can trigger spam filters.

Avoid Spammy Content: Craft your email content carefully, avoiding spam-triggering words and phrases. Spam filters look at both the subject line and the email body for potential red flags.

Send Relevant Content: Ensure that the emails you send are relevant to the recipients’ interests and expectations. This helps improve engagement and reduces the likelihood of being marked as spam.

Monitor Email Engagement: Keep an eye on email open rates and click-through rates. If recipients are not engaging with your emails, it can affect your sender reputation.

Provide an Opt-Out Mechanism: Include a clear and easy way for recipients to unsubscribe from your emails. This is not only a legal requirement but also improves your sender reputation.

Use Segmentation: Segment your email list based on recipient preferences and behaviors. Sending targeted emails to specific groups can improve engagement.

Test Your Emails: Before sending bulk emails, conduct tests to check how they appear in various email clients and ensure they don’t trigger spam filters.

Monitor Spam Reports: Keep an eye on spam reports and take action if your emails are consistently marked as spam by recipients