Oracle Integration Cloud (OIC) is a comprehensive solution that empowers businesses to connect applications, automate processes, integrate data across different sources, and develop applications more efficiently.

1. Integration of Applications: It enables seamless integration between cloud and on-premises applications. Pre-built connectors for Oracle, third-party, and SaaS applications are available, making integration easier.

2. Process Automation: Through visual process modeling, businesses can automate various manual processes. This includes approval workflows, human interventions, and many more.

3. Visual Development: OIC offers a visual builder that helps in the low-code development of applications. This empowers both professional developers and business users to build applications efficiently.

4. Monitoring and Analytics: There is a robust set of tools for monitoring and analyzing the integrations. These insights enable businesses to understand the performance and improve efficiency.

5. Security: Oracle offers enterprise-grade security features, including identity management and data encryption.

6. API Management: It supports full lifecycle API management, which allows organizations to create, secure, and monitor APIs.

7. Data Integration and Synchronization: Provides the ability to design and monitor data flows between different data sources. This includes real-time data synchronization, data transformation, and orchestration.

8. Adapters: Comes with pre-built adapters to most of the common cloud and on-premises applications, reducing the time to build connections.

9. Artificial Intelligence (AI) and Machine Learning (ML) Integration: AI and ML capabilities are embedded to offer predictive analytics and other smart functionalities.

10. Event-Driven Architecture: Supports event-driven patterns, enabling real-time reactions to changes in the system or data.

11. Scalability: OIC allows scalability to handle a varying degree of loads, ensuring performance is maintained even with increased demand.

12. Hybrid Deployment: OIC supports hybrid deployment options, allowing a seamless blend between on-premises, public cloud, and private cloud environments.

13. Compliance and Governance: Helps in maintaining compliance with various regulations and offers governance models to maintain the control and visibility needed in an enterprise environment.

14. Serverless Integration: Enables building and deploying integrations without having to manage the underlying infrastructure, which can reduce costs and complexity.