“Salesforce1” refers to a mobile app developed by Salesforce that allows users to access and interact with their Salesforce data and processes on mobile devices. It’s designed to provide a mobile-friendly experience for using Salesforce’s CRM and other functionalities on smartphones and tablets. Salesforce1 has been designed with a responsive design approach, making it adaptable to different device sizes and orientations.

Here are some key features and aspects of Salesforce1:

1. Mobile Access: Salesforce1 provides users with access to their Salesforce data, accounts, contacts, leads, opportunities, and more from their mobile devices.

2. Customizable: Salesforce1 can be customized to fit the specific needs of each organization. You can create custom mobile layouts, components, and actions to ensure that the app aligns with your business processes.

3. Chatter Integration: Chatter, Salesforce’s collaboration platform, is tightly integrated into Salesforce1. This allows users to collaborate, share updates, and communicate with their colleagues directly from the mobile app.

4. Offline Access: Salesforce1 provides limited offline capabilities, allowing users to access certain records and perform actions even when they are not connected to the internet. Any changes made offline are automatically synced once a connection is reestablished.

5. Notifications: Users can receive notifications about important events, tasks, and updates within the Salesforce1 app.

6. Visualforce Pages and Lightning Components: Salesforce1 supports Visualforce pages and Lightning components, enabling organizations to create custom functionality and visualizations for their mobile users.

7. AppExchange Mobile Apps: Users can access mobile apps available on the Salesforce AppExchange, which is a marketplace for third-party apps and integrations that enhance the Salesforce experience.

8. Mobile Publisher: Organizations can use the Mobile Publisher to brand and distribute their custom Salesforce1 apps through app stores.