In the context of Salesforce, “1-1-1” generally refers to Salesforce’s corporate social responsibility model, which involves donating 1% of Salesforce’s equity, employee time, and product to philanthropic causes. This model is designed to give back to the community and contribute to social good. Here’s a breakdown of what “1-1-1” means:

1. 1% of Equity: Salesforce donates 1% of its pre-IPO equity to the Salesforce.com Foundation. This foundation focuses on providing grants to nonprofit organizations and initiatives that are aligned with Salesforce’s social mission.

2. 1% of Employee Time: Employees at Salesforce are encouraged to contribute 1% of their working time (about 6 days a year) to volunteer work, charitable projects, and nonprofit organizations.

3. 1% of Product: Salesforce offers eligible nonprofits and educational institutions a significant discount on its products and services. This allows these organizations to leverage Salesforce’s technology to better manage their operations and further their missions.

The “1-1-1” model reflects Salesforce’s commitment to making a positive impact on society beyond its core business operations. It’s an approach that emphasizes corporate social responsibility and aligning business success with social and community betterment.