Salesforce, the cloud-based software company known for its customer relationship management (CRM) platform, acquired Tableau Software on June 10, 2019.

The acquisition was a significant move by Salesforce to expand its capabilities beyond CRM and venture into the realm of data analytics and business intelligence. Tableau’s expertise in data visualization and analytics complemented Salesforce’s existing offerings, providing customers with more comprehensive data-driven insights and decision-making tools.

By acquiring Tableau, Salesforce aimed to strengthen its position as a leading provider of cloud-based solutions for businesses, offering a broader range of services that combine CRM data with advanced analytics and visualization capabilities. The integration of Tableau’s technology into Salesforce’s ecosystem allowed customers to gain deeper insights into their data and leverage those insights to improve sales, marketing, customer service, and other business operations.