Salesforce B2B, also known as Salesforce B2B Commerce, is a specialized cloud-based solution designed to meet the needs of businesses engaged in Business-to-Business (B2B) e-commerce. It enables companies to create, manage, and optimize digital commerce experiences for their B2B customers.

Key features and capabilities of Salesforce B2B Commerce may include:

1. Self-Service Portals: B2B customers can access personalized self-service portals to view product catalogs, place orders, track shipments, view order history, and manage their accounts.

2. Custom Pricing and Quoting: B2B Commerce allows businesses to set up customer-specific pricing, discounts, and quotes based on contract terms, volume, or other criteria.

3. Integration with ERP Systems: B2B Commerce integrates with Enterprise Resource Planning (ERP) systems to synchronize data such as inventory levels, product information, and order status, ensuring accurate and real-time information.

4. Personalization and Recommendations: Businesses can deliver personalized experiences to B2B customers through product recommendations, content targeting, and guided selling based on their previous interactions and preferences.

5. Multi-Channel Commerce: B2B Commerce enables companies to offer a consistent buying experience across various channels, including web, mobile, and partner marketplaces.

6. Order Management and Fulfillment: The platform provides tools for managing complex order workflows, handling backorders, and coordinating fulfillment processes.

7. Analytics and Reporting: B2B Commerce offers robust analytics and reporting capabilities to gain insights into customer behavior, sales performance, and other key metrics, helping businesses make data-driven decisions.

Salesforce B2B Commerce is designed to streamline the B2B buying process, improve customer satisfaction, and drive revenue growth for businesses engaged in B2B e-commerce. It is a part of Salesforce’s broader suite of products that cater to the needs of various industries and business models.

As with other Salesforce products, B2B Commerce can be customized and extended using Salesforce’s low-code development tools and can be integrated with other Salesforce products and third-party applications to create a comprehensive and tailored B2B e-commerce solution.