Salesforce and Google Analytics are two separate platforms that serve different purposes, but they can be integrated to provide a more comprehensive view of your customer interactions and marketing efforts. Here’s how you can use Google Analytics with Salesforce:

1. Google Analytics: Google Analytics is a web analytics service provided by Google. It allows you to track and analyze website traffic, user behavior, conversions, and other metrics. It’s commonly used to understand how users interact with your website.

2. Integration with Salesforce: Integrating Google Analytics with Salesforce can provide valuable insights into how website interactions contribute to leads, opportunities, and customer behavior. Here’s how you might integrate the two platforms:

• Tracking Code: Google Analytics provides a tracking code snippet that you add to your website’s HTML. This code tracks user interactions and sends data to your Google Analytics account.

• Conversion Tracking: You can set up conversion goals in Google Analytics to track specific actions on your website that are valuable, such as form submissions or purchases.

• UTM Parameters: When linking to your website from emails or other campaigns, you can use UTM parameters to track the source, medium, and campaign that brought visitors to your site.

• Google Analytics 360 Connector: If you’re using Salesforce’s premium product, Salesforce Marketing Cloud, there’s a Google Analytics 360 Connector that allows you to bring Google Analytics 360 data into Marketing Cloud for deeper analysis.

• Custom Reports: With the data from Google Analytics, you can create custom reports in Salesforce that show the relationship between website interactions and customer behavior in your CRM.

Keep in mind that while integrating Google Analytics with Salesforce can provide valuable insights, it’s important to carefully manage data privacy and comply with relevant regulations. Users’ consent for tracking and data usage should always be a priority.

As platforms and features can evolve over time, it’s recommended to refer to the official documentation and resources from both Google Analytics and Salesforce for the most accurate and up-to-date information on integration and usage.