ServiceNow is a robust and widely-used platform for IT service management (ITSM), business process automation (BPA), and workflow automation. However, there are several alternative tools and platforms available that offer similar functionalities and capabilities. These alternatives may cater to different use cases, industries, or specific requirements. Here are some similar tools to ServiceNow:

1. BMC Helix ITSM: BMC Helix offers a suite of IT service management solutions similar to ServiceNow, including incident management, change management, and service request management.

2. Cherwell: Cherwell provides IT service management, IT asset management, and business process automation capabilities, making it a competitor to ServiceNow.

3. Freshservice: Freshservice is a cloud-based IT service desk and ITSM tool that helps organizations streamline their IT operations and deliver exceptional service.

4. Jira Service Management: From Atlassian, Jira Service Management is a popular ITSM tool that integrates seamlessly with Jira Software and offers features for incident, problem, change, and asset management.

5. Zendesk: Zendesk offers a customer service platform with IT service management capabilities. It is known for its helpdesk and support ticketing features.

6. Ivanti Service Manager: Ivanti provides ITSM solutions that include incident management, problem management, asset management, and automation.

7. SysAid: SysAid is an ITSM and helpdesk solution that offers a wide range of features for service management and asset management.

8. SolarWinds Service Desk: SolarWinds provides IT service management solutions designed to streamline IT operations and improve service delivery.

9. Axios Systems assyst: Axios Systems offers ITSM and ITIL-aligned service management solutions that focus on service automation and efficiency.

10. ServiceDesk Plus: ServiceDesk Plus by ManageEngine is an ITSM tool that includes features for asset management, project management, and more.

11. TOPdesk: TOPdesk is an IT service management and workflow automation solution designed to improve service delivery and streamline processes.

12. HCL Technologies’ DRYiCE: HCL’s DRYiCE suite offers AI-powered automation solutions for ITSM, including virtual assistants and cognitive automation.