Tableau a Salesforce Company

Tableau a Salesforce Company

Salesforce, a global leader in CRM (Customer Relationship Management), acquired Tableau in 2019. This acquisition was a significant move for Salesforce, expanding its data capabilities and allowing it to offer more advanced data analytics and visualization tools to its customers.

Key Points of the Acquisition:

1. Acquisition Date: Salesforce completed its acquisition of Tableau in August 2019.
2. Purpose of Acquisition:
   1. The acquisition aimed to combine Salesforce’s CRM capabilities with Tableau’s advanced analytics and data visualization tools.
   2. It was intended to empower Salesforce customers to harness data in a more meaningful way, transforming how businesses understand and use data for decision-making.
3. Impact on Tableau and Salesforce:
   1. Tableau continues to operate under its brand name and offers its existing products and services.
   2. The acquisition allowed Salesforce to enhance its data visualization and business intelligence capabilities, complementing its existing CRM services.
   3. Customers of both Salesforce and Tableau benefited from more integrated solutions combining CRM data with powerful analytics and visualization tools.
4. Integration with Salesforce Ecosystem:
   1. Following the acquisition, there has been a focus on integrating Tableau more deeply with Salesforce’s suite of products, including Salesforce Clouds and Einstein Analytics (now Tableau CRM).
   2. The integration efforts aim to provide a seamless experience for users working across Salesforce and Tableau platforms, enabling more robust data analysis and reporting capabilities within the Salesforce ecosystem.
5. Continued Development and Support:
   1. Salesforce has continued to invest in the development and growth of Tableau, ensuring that it remains a leading platform in the field of data visualization and analytics.
   2. Both Salesforce and Tableau users have access to a broader range of tools and features as a result of this acquisition.