In Salesforce, you can send mass emails to a group of contacts, leads, or other records using the built-in Email functionality. Mass email allows you to communicate with multiple recipients while maintaining personalization and tracking. Here’s a general process for sending mass emails in Salesforce:

1. Prepare Your List:

   • Create a Salesforce report or list view that includes the records you want to email. This could be contacts, leads, campaign members, etc.

2. Create an Email Template:

   • Go to “Setup” > “Email Templates.”
   • Create a new template or use an existing one. Email templates can be text-based or HTML-based and can include merge fields for personalization.

3. Initiate Mass Email:

   • From your list view or report, select the records you want to email.
   • Click the “Send Email” button or its equivalent, depending on your Salesforce setup.

4. Select Email Template:

   • Choose the email template you created in step 2.

5. Compose Email:

   • Customize the email if needed, using the template as a starting point.
   • You can personalize the email using merge fields that pull data from each record.

6. Send and Track:

   • Send the mass email. Salesforce will send individual emails to each recipient, maintaining personalization.
   • Salesforce will track the delivery status, open rates, and other engagement metrics.

7. Review and Follow Up:

   • After the emails are sent, you can review tracking data to see who opened the email or clicked on links.
   • Use this information for follow-up actions, such as reaching out to interested prospects.

Keep in mind that sending mass emails responsibly is essential to maintain a positive sender reputation. Sending unsolicited emails or sending too many emails to the same recipient can result in emails being marked as spam. It’s also important to comply with data protection regulations like GDPR and CAN-SPAM.

The specific steps and features might vary based on your Salesforce setup and edition. Always refer to the latest Salesforce documentation for the most accurate and detailed instructions.