Salesforce in-app guidance is a feature that allows administrators and users to create interactive and context-sensitive prompts, pop-ups, and walkthroughs within the Salesforce platform. These guidance elements can provide step-by-step instructions, tips, and relevant information to help users navigate and effectively use Salesforce features and functionalities.

Here are some key aspects of Salesforce in-app guidance:

1. Customization: Administrators can create and customize in-app guidance using the Salesforce Setup menu. They can define the content, appearance, and behavior of the guidance elements based on the specific needs of their organization and users.

2. Targeting: In-app guidance can be targeted to specific user profiles, roles, or permission sets. This ensures that users receive guidance that is relevant to their specific roles and responsibilities within the Salesforce system.

3. Contextual relevance: In-app guidance can be triggered based on specific conditions or actions taken by users. For example, a prompt can be shown when a user enters a particular page or performs a specific task in Salesforce. This contextual relevance helps users receive guidance exactly when they need it.

4. Step-by-step instructions: In-app guidance can provide users with a series of step-by-step instructions to perform a task or complete a process. This helps new users or users unfamiliar with certain features to understand and navigate Salesforce more effectively.

5. Tips and information: In addition to step-by-step instructions, in-app guidance can also offer tips, best practices, or additional information about specific features or concepts within Salesforce. This helps users gain deeper insights and maximize their usage of the platform.

6. Visual elements: In-app guidance can include visual elements like callouts, arrows, and highlights to draw attention to specific areas or elements within the Salesforce interface. These visual cues make it easier for users to follow instructions or locate important information.

Salesforce in-app guidance can be a valuable tool for organizations to enhance user adoption, improve productivity, and reduce training efforts. By providing contextual and interactive guidance within the Salesforce platform, users can quickly learn and leverage the various features and capabilities to accomplish their tasks more efficiently.