ServiceNow offers a variety of products and services, and its pricing can vary based on several factors, including the specific products or modules you choose, the number of users, and the level of customization and support required. ServiceNow typically uses a subscription-based pricing model, and the costs associated with implementing and using ServiceNow can be broken down into several components:

1. Subscription Licensing: The core of ServiceNow’s pricing model is the subscription fee, which is based on the number of users or “seats” that will be using the platform. This fee can vary depending on the specific products or modules you select and the number of users who will access them.

2. Modules and Products: ServiceNow offers a wide range of modules and products, each with its own pricing. Organizations can choose the modules that best meet their needs, such as IT Service Management (ITSM), IT Operations Management (ITOM), Customer Service Management (CSM), Human Resources Service Delivery (HRSD), and more.

3. Customization: The extent to which you customize and configure ServiceNow can impact pricing. Custom applications, workflows, and integrations may require additional development or consulting services, which can incur extra costs.

4. Professional Services: Organizations often engage with ServiceNow’s professional services team or third-party ServiceNow partners for implementation, customization, and training. These services are typically billed separately from the subscription fees.

5. Support and Maintenance: ServiceNow offers various support and maintenance packages, which can also affect pricing. Different levels of support may come with different service level agreements (SLAs) and response times.

6. User Roles: ServiceNow provides different types of user roles (e.g., ITIL users, self-service users, administrators) with varying levels of access and capabilities. The number and types of user roles you need can impact pricing.

7. Number of Instances: Some organizations require multiple ServiceNow instances for different departments or business units. Each instance typically comes with its own subscription and associated costs.

8. Data Storage: The amount of data storage required within the ServiceNow platform can affect pricing. Additional storage may come with extra charges.

9. Add-Ons and Integrations: ServiceNow offers various add-ons and integrations with third-party tools. These add-ons may have their own pricing structures.

10. Renewal Terms: ServiceNow subscriptions are typically renewed annually. The pricing for renewals can be influenced by factors such as usage growth and changes in the number of users.