Salesforce Datorama is a marketing intelligence platform that was acquired by Salesforce in 2018. It is designed to help marketers centralize and analyze data from various marketing channels and sources, providing insights to optimize marketing performance and drive business outcomes.

Key features and capabilities of Salesforce Datorama include:

1. Data Integration: Datorama allows marketers to bring together data from various marketing channels, platforms, and systems, including advertising, social media, email marketing, web analytics, and customer relationship management (CRM) systems. It supports data integration from hundreds of marketing sources.

2. Data Visualization and Reporting: Datorama provides robust data visualization capabilities, allowing marketers to create interactive dashboards and reports to gain insights from their marketing data. Users can customize and tailor visualizations to their specific needs and share them with stakeholders.

3. Marketing Performance Measurement: The platform enables marketers to measure and analyze key marketing performance metrics, such as campaign effectiveness, customer acquisition costs, return on investment (ROI), and customer lifetime value (CLTV). It helps identify trends, patterns, and correlations in marketing data.

4. Automated Insights and AI: Datorama leverages artificial intelligence (AI) and machine learning to provide automated insights and recommendations. It can identify anomalies, detect trends, and deliver actionable insights to optimize marketing strategies and improve decision-making.

5. Cross-Channel Campaign Optimization: Datorama enables marketers to evaluate the performance of cross-channel marketing campaigns. It provides tools for measuring attribution, understanding audience behavior, and optimizing campaigns based on data-driven insights.

6. Collaboration and Workflow: The platform facilitates collaboration among marketing teams, allowing them to share data, insights, and reports. It provides workflow capabilities to streamline processes and enhance efficiency in marketing operations.

Salesforce Datorama is integrated into the broader Salesforce Customer Success Platform, enabling marketers to combine marketing intelligence with customer data and CRM capabilities. It aims to help marketers make data-driven decisions, optimize marketing efforts, and drive business growth by leveraging comprehensive marketing analytics and insights.