Datorama is a marketing intelligence platform that was acquired by Salesforce in 2018. It provides marketers with a unified view of their marketing data from various channels and sources. The platform allows users to consolidate, analyze, and visualize marketing data to gain insights and make data-driven decisions.

Salesforce Marketing Cloud, on the other hand, is a comprehensive marketing automation platform offered by Salesforce. It enables marketers to create and manage personalized, targeted marketing campaigns across multiple channels such as email, social media, mobile, and web. Salesforce Marketing Cloud helps organizations automate and optimize their marketing processes, engage with customers at scale, and measure the effectiveness of their campaigns.

When Datorama is integrated with Salesforce Marketing Cloud, it enhances the capabilities of the Marketing Cloud platform by providing advanced analytics and data integration capabilities. With Datorama, marketers can leverage data from Salesforce Marketing Cloud and other sources to gain deeper insights into their marketing performance, track campaign effectiveness, and optimize their marketing strategies.

The integration between Datorama and Salesforce Marketing Cloud allows marketers to access a unified view of their marketing data, including campaign performance, customer interactions, and engagement metrics. This integration helps marketers analyze and understand the impact of their marketing efforts across multiple channels and touchpoints, enabling them to make data-driven decisions and optimize their campaigns for better results.

Overall, the combination of Datorama and Salesforce Marketing Cloud provides marketers with a powerful set of tools and capabilities to streamline their marketing operations, improve campaign performance, and drive better business outcomes.