Salesforce announced its intention to acquire Slack, the popular business communication and collaboration platform. The acquisition was announced in December 2020 and was subject to regulatory approval and other customary closing conditions. The deal aimed to bring together Slack’s messaging and collaboration capabilities with Salesforce’s customer relationship management (CRM) platform to create a more integrated and connected digital workspace for businesses.

The acquisition was significant, with Salesforce agreeing to purchase Slack for approximately $27.7 billion. This move signaled Salesforce’s strategic focus on expanding its offerings beyond CRM and into the broader realm of digital collaboration and enterprise communication.

By combining Slack’s messaging features with Salesforce’s CRM, the goal was to enable businesses to connect and collaborate more effectively, both internally and externally, while seamlessly accessing relevant customer data and insights within the same platform.