Salesforce 360 refers to a comprehensive suite of Salesforce products and services that are designed to provide a complete view of customers, enable personalized engagement, and drive business growth. It combines various Salesforce cloud offerings to create a unified platform for managing customer relationships and delivering seamless experiences across multiple channels.

The key components of Salesforce 360 include:

1. Sales Cloud: This is Salesforce’s CRM platform for managing sales processes, tracking leads, opportunities, and contacts, and improving sales team productivity.

2. Service Cloud: Service Cloud is a customer service and support solution that helps businesses provide efficient and personalized customer support across various channels, such as phone, email, chat, and social media.

3. Marketing Cloud: Marketing Cloud is Salesforce’s digital marketing platform that enables businesses to create and deliver personalized marketing campaigns, automate marketing processes, and track customer interactions across different channels.

4. Commerce Cloud: Formerly known as Demandware, Commerce Cloud provides e-commerce capabilities, allowing businesses to create and manage online storefronts, handle transactions, and provide personalized shopping experiences.

5. Community Cloud: Community Cloud enables businesses to create online communities for customers, partners, and employees. It allows for collaboration, knowledge sharing, and self-service capabilities.

6. Analytics Cloud: Also known as Einstein Analytics, this component provides data analytics and visualization capabilities, allowing businesses to gain insights from their customer data and make data-driven decisions.

7. App Cloud: App Cloud provides tools and resources for building custom applications on the Salesforce platform. It includes development tools, APIs, and a marketplace for pre-built business apps.

Salesforce 360 aims to provide businesses with a complete and integrated view of their customers by combining data from various touchpoints and channels. It enables businesses to personalize customer interactions, streamline sales and marketing processes, and deliver consistent experiences across different stages of the customer journey.