ServiceNow, often abbreviated as “SNOW” in some contexts, is a cloud-based platform that provides solutions for managing digital workflows for enterprise operations. It is widely used by organizations for IT Service Management (ITSM), IT Operations Management (ITOM), and IT Business Management (ITBM), among other areas.

Key Features of ServiceNow include:

1. IT Service Management (ITSM): ServiceNow enables organizations to manage and deliver IT services effectively. It offers a range of ITSM tools such as incident management, problem management, change management, and service request management.

2. IT Operations Management (ITOM): This helps in managing IT infrastructure, reducing service outages, and optimizing cloud delivery and spending.

3. IT Business Management (ITBM): It provides tools for planning, tracking, and delivering IT projects and services.

4. Custom Application Development: Users can build custom applications on the ServiceNow platform to meet specific business needs.

5. Integration Capabilities: ServiceNow can integrate with various other tools and platforms, allowing for seamless workflow across different business functions.

6. Automation: It offers automation capabilities that help in streamlining repetitive tasks and processes.

7. AI and Analytics: ServiceNow includes AI-driven analytics for better decision-making and predictive capabilities.