Cost Management in ServiceNow is a module that helps organizations manage and control their IT costs effectively. It allows you to track, analyze, and optimize your IT expenses and investments. To ensure that emails related to Cost Management in ServiceNow do not go to spam when sent in bulk, you can follow some best practices:

1. Sender Reputation: Ensure that the email is sent from a reputable domain with a good sender reputation. Use a recognized email address associated with your organization.

2. Authentication: Implement email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the authenticity of your emails.

3. Content Quality: Craft your emails professionally, with clear and relevant subject lines and content. Avoid using spammy language, excessive capitalization, or excessive use of images.

4. List Quality: Maintain a clean and up-to-date email list. Remove invalid or inactive email addresses and regularly verify the recipients’ consent to receive emails.

5. Consistency: Be consistent in your email sending frequency and content. Sudden changes in sending patterns can trigger spam filters.

6. Opt-Out Mechanism: Provide a clear and easy way for recipients to unsubscribe from your emails if they no longer wish to receive them.

7. Test Emails: Before sending emails in bulk, consider sending a test email to a smaller group to check if it’s marked as spam. This can help you identify and address any issues.

8. Engagement: Encourage recipients to engage with your emails. Emails that receive responses or clicks are less likely to be marked as spam.

9. Monitoring and Feedback Loop: Monitor your email delivery rates and track spam complaints. Use feedback loops provided by email service providers to identify and address issues promptly.

10. Compliance: Ensure that your email campaigns comply with relevant anti-spam laws, such as the CAN-SPAM Act in the United States or GDPR in Europe.