Salesforce Canvas is a feature of the Salesforce platform that allows developers to embed third-party web applications directly within the Salesforce user interface. It provides a seamless integration of external applications, enabling users to interact with these applications without leaving the Salesforce environment. Salesforce Canvas was introduced to enhance the user experience and improve productivity by consolidating relevant information and functionalities in one place.

Key features and benefits of Salesforce Canvas include:

1. Embedded Applications: Canvas allows developers to integrate external web applications or services directly into Salesforce pages, such as record detail pages, home pages, and custom Visualforce pages. This integration enables users to work with data and perform actions from different systems without switching between applications.

2. Single Sign-On (SSO): Canvas supports single sign-on, which means users can access the embedded application without needing separate login credentials. It leverages Salesforce’s authentication, making it convenient and secure for users.

3. Context Passing: Canvas applications can receive context information from Salesforce, such as the record ID, user information, and other data. This allows the embedded application to be context-aware and adapt its behavior based on the Salesforce environment.

4. Secure and Governed Integration: Salesforce administrators have control over which Canvas applications are integrated, and they can define the scope of access and permissions for each application. This ensures that the integration is secure and follows the organization’s governance policies.

5. User Interface Consistency: By embedding external applications into Salesforce, Canvas provides a consistent user interface and user experience. Users can seamlessly interact with various functionalities and data, all within the familiar Salesforce interface.

6. Increased Productivity: Canvas streamlines workflows by eliminating the need to switch between multiple applications. Users can access relevant information and perform actions quickly, leading to improved productivity and efficiency.

7. Customization and Branding: Developers can customize the appearance and branding of the embedded application to match the Salesforce UI, creating a cohesive and branded experience for users.

Canvas applications can be developed using various technologies, such as JavaScript, HTML, and CSS. Salesforce provides Canvas SDKs and documentation to guide developers in building and integrating Canvas apps effectively.

Overall, Salesforce Canvas is a powerful tool for organizations looking to enhance their Salesforce experience by integrating third-party applications seamlessly. It facilitates a unified user experience, improves data access and productivity, and empowers organizations to create customized and tailored solutions to meet their specific business needs.