White Label Web Design refers to a business practice where a company designs and develops websites for clients under another company’s brand name. In this model, the designing firm remains in the background, allowing the client company to present the final product as their own. This practice is common among marketing agencies, IT consultants, and other service providers who want to offer web design services without having to invest in building their own design team.

Key Features of White Label Web Design

1. Branding:
   1. The final product (website) is branded with the client’s company name and logo, not the design firm’s.
2. Reseller Benefits:
   1. The reseller (client company) can expand their service offerings and add value for their customers without the need for in-house web design expertise.
3. Cost-Effectiveness:
   1. It’s often more cost-effective for companies to outsource web design services than to develop them in-house, especially for small to medium-sized businesses.
4. Customization:
   1. White label web design services are typically customizable to meet the specific needs and preferences of the reseller’s clients.
5. Support and Maintenance:
   1. The white label provider may also offer ongoing support and maintenance services, which the reseller can also brand as their own.
6. Scalability:
   1. This arrangement allows the reseller to scale their services up or down based on client demand without the need to directly manage a web design team.