Datorama is a marketing intelligence platform that was acquired by Salesforce in 2018. It is now part of the Salesforce Marketing Cloud suite of products. Datorama helps marketers consolidate and analyze their data from various sources, providing insights and actionable recommendations to optimize marketing performance.

With Datorama, marketers can connect data from different channels, such as advertising platforms, social media, email campaigns, and more. The platform offers data integration, transformation, and visualization capabilities, allowing marketers to create customized dashboards and reports to monitor and analyze their marketing activities.

Datorama also uses artificial intelligence and machine learning algorithms to automate data analysis and provide predictive insights. It helps marketers identify trends, patterns, and correlations in their data, enabling them to make data-driven decisions and optimize their marketing strategies.

As part of the Salesforce ecosystem, Datorama integrates seamlessly with other Salesforce products, such as Salesforce CRM, Sales Cloud, Service Cloud, and others. This integration allows marketers to combine their marketing data with customer data, enabling a comprehensive view of the customer journey and enhancing personalization and targeting efforts.

Overall, Datorama is a powerful tool for marketers within the Salesforce ecosystem, providing them with advanced analytics and intelligence to drive marketing effectiveness and ROI.