Tableau Online offers various pricing options based on the number of users and the level of features needed. Here are the typical pricing models for Tableau Online:

Viewer: This plan is for users who primarily consume and interact with Tableau dashboards and reports. Viewers can explore data, filter visualizations, and interact with published content. The pricing is generally lower for this role compared to Creator and Explorer roles.

Explorer: The Explorer plan is for users who need to perform more in-depth data exploration and analysis. Explorers can create ad-hoc visualizations, ask new questions of the data, and perform more interactive data analysis. The Explorer plan typically comes with a higher cost than the Viewer plan.

Creator: The Creator plan is the most comprehensive plan and is designed for users who need to create and publish data visualizations and dashboards. Creators can build, edit, and publish data sources, as well as design interactive dashboards. The Creator plan is the most expensive but includes the full suite of Tableau capabilities.

The pricing for Tableau Online is usually on a per-user, per-month or per-year basis, and the cost per user varies depending on the number of users and the roles assigned (Viewer, Explorer, or Creator). Additionally, Tableau Online may offer different storage limits and administrative features for each plan.

Tableau also offers on-premises solutions, such as Tableau Server, which may have different pricing structures and licensing models compared to Tableau Online.